Contact: robthorp01@yahoo.com
Emails
This email was designed with the current campaign style in mind, but purposely left out the new campaign messaging. Instead, the message was more straightforward and narrowly targeted toward recent undergraduates.
This email was designed so that all of the copy in the email could be viewed without the images. Ordinarily, a clickable call-to-action is prominently featured in an email, but this project required for a more eventual call. It announced a new product and asked that viewers visit a booth at a future tradeshow.
I designed and built this email using the new Calvert Investments brand guidelines. It features a primarily text based design, which the client preferred because the user didn't have to "download images" to know what was going on.
This email was designed to be quickly customizable. Throughout the campaign, this email targeted different audiences with different calls-to-actions and different featured videos. Additionally, I needed to build it so that it looked good to the audience receiving this email on their phone, which required a more streamlined "mobile-friendly" version.
One of the biggest challenges with emails is making sure the email looks good with images turned off. I needed to make sure that all of the important copy is not housed in an image. In the cases where you want the call-to-action to be a nicely designed image, it is always important to include a text-based call as a precaution.