Contact: robthorp01@yahoo.com
Visit Baltimore - Waterfront Invasion Campaign
One of the nice consistent elements of this campaign was the lightning effect. Not only does the lightning strike during the initial animation, but after the call to action comes up, the lightning strikes at various intervals to help catch the viewer's attention.
Fitting this design and animation in this size was a bit of a challenge. Just making the paper tear go vertical was way more of a challenge than I thought it would be, but overall the banner worked out well.
Another key element of these animations was the paper tear. It took me a bit to create an animation I was happy with, but I think the result was pretty good, and I think it adds some more dimension to the piece.